3 Lessons from the Washington Post’s Senior Living Takedown

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The senior living sector was rocked this week by the Washington Post’s series slamming assisted living.

The three articles took aim at multiple facets of the senior living business but mainly focused on elopements among residents with memory care needs. Senior living associations and some of the companies mentioned in the articles were quick to protest several elements of the reporting, and there are certainly many legitimate points to make in defense of owners and operators. And I understand the urgency in mounting such defenses, given the stakes involved from a consumer perception and public policy perspective.